It seems like the link provided leads to a Substack post that is not accessible to the public. However, based on the provided information about repurposing content, here is a clear and engaging version of the key information, maintaining a journalistic style:

How to Repurpose Your Writing on Substack: A Step-by-Step Guide

In today's digital age, creating high-quality content is just the beginning. To truly maximize your reach and engagement, you need to repurpose your writing. This strategy involves recycling your content across multiple platforms, either as is or with slight modifications. Most successful creators employ this tactic to expand their audience and reduce burnout.

Why Repurpose?

Repurposing your content is a game-changer for several reasons. First, it saves time and effort by creating a single piece of content that can be used across multiple channels. This approach also ensures that your message reaches a broader audience, potentially leading to higher engagement and subscription rates.

Overcoming Obstacles

Despite its advantages, repurposing can be challenging. One of the primary hurdles is designing content that is optimized for different platforms. For instance, what works on Medium might not work as well on Substack. Additionally, some creators worry that their followers will be annoyed by duplicated content. However, algorithms and reader habits often mean that not everyone sees every piece of content, and original content on each platform helps mitigate any duplication issues.

The Three Steps of Repurposing

1. Reuse as Is:

   • This method involves reposting your content without any modifications.
   • It requires careful planning to ensure that the content is designed to meet the requirements of the new platform.

2. Re-Adapt:

   • This step involves modifying your content to optimize it for each platform.
   • It requires more work than the first step but allows you to appear on all platforms.

3. Recycle Ideas:

   • This phase is the most stimulating.
   • Instead of recycling content, you recycle ideas.
   • For example, you develop a new method for knowledge management and create multiple pieces of content explaining and applying it, listing tools to implement it.

A Case Study in Repurposing

Let’s take a look at an example from a successful creator who repurposed their content on Substack:

• Consistent Posting Schedule: The creator published an old Medium article or a newsletter issue on Wednesdays.
• Original Content: They published something original on Fridays.
• Notes (Substack Social Network): They occasionally posted summaries of articles or tested content ideas.
• Engagement: Posts that received strong engagement on Notes were expanded into longer articles.

Benefits of Repurposing

Repurposing your content not only saves time but also helps you avoid writer’s block. It’s an insurance policy against burnout and allows you to squeeze out more value from your existing content. By repurposing moments from your life, you can create a continuous flow of engaging content that resonates with your audience.

Conclusion

In summary, repurposing your writing on Substack is a powerful strategy that can help you reach a wider audience, reduce burnout, and increase engagement. By following the three steps of repurposing—reuse as is, re-adapt, and recycle ideas—you can maximize the value of your content across multiple platforms.

Feel free to adjust any part of this rewritten content if additional specific details from the original article are needed.