the guy's family in miami doesn't want to hear about that stuff

I watched the video and I think its sad that they put out such a bad video. I agree with you that Sermac is blowing it. I hate to even give them any press at all. It just shows a lack of knowledge of the American market. I personally feel sorry for the guys that own Sermacs in the USA.

The best boom in the business, for illustrating bad habits.

The other video on their home page shows more of the same.